Selected client work

Selected web design work

Three businesses. Three different problems. Websites shaped around what each one needs people to do next.

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Patu Photography home page on desktopTopp Shelf Building home page on a phoneLH Barbershop hero: Leandro seated in the barber chair beside “Distinctly Yours. The Modern Cut.” and Book on Fresha

Selected client work

Case studies.

The full stories: what each business needed, the decisions behind the design and the journey it creates.

Māori prints & photography

Patu Photography

Shopify theme customisation for an artist’s own store, so the photography leads and buying a print is never a hunt.

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Client
Isaac Te Reina
Location
Aotearoa New Zealand
Patu Photography home page on desktopWalkthrough of the live siteSilent walkthrough of isaactereina.com, recorded on the live site: the badge assembles over a flicker of Isaac’s prints, then one continuous scroll from the hero through the exhibitions, the ring of prints and Patu Printz to the footer

Let the art lead. Keep the path to purchase close.

Scope

  • Custom Shopify theme sections
  • Design system
  • Buying-path friction map
  • Discovery and buyer research
  • Sitemap and wireframes
  • Structured data

Barbershop · Direct booking

LH Barbershop

Barber website design: a bilingual site for a one-chair barber that shows the work and the price, then gets out of the way of the booking.

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Client
Leandro Herrera
Location
Paraparaumu Beach, Kāpiti Coast
LH Barbershop hero: Leandro seated in the barber chair beside “Distinctly Yours. The Modern Cut.” and Book on FreshaWalkthrough of the live siteSilent walkthrough of lhbarbershop.nz, recorded on the live site: the overture, then one continuous scroll from Leandro in the chair through recent cuts, the price menu, reviews and booking to the footer

From finding the right cut to booking the chair.

Scope

  • Brand identity, mark and brand book
  • Competitor and customer-voice research
  • Bilingual website design and build
  • Spanish accents for the headline face
  • Structured data and accessibility
  • Analytics and Search Console
  • Portal content editing

Selected client work

Contact cards by Cardea

Contact cards by Cardea

A contact card is a one-screen mini website: who you are, what you do and how to reach you, in one link.

  • Fast to share
  • Made for phones
  • One tap to book, call or save the contact
Explore Contact Cards by Cardea
Watch the film1:00

Contact cards by Cardea · Watch the film1:00

A one-minute Cardea film: a card is tapped and Topp Shelf Building’s Contact Card opens on a phone. Contact details, QR scanning and a Google review are demonstrated. It closes on Cardea: one tap to connect with everything that matters.

I take on a handful of projects at a time, so each one gets the attention it deserves. If your business is ready for that kind of care, let’s talk.